Stray observation.

[hannah]

The Tesla showroom in Manhattan offers free Keurig cups to visitors. It's the most apt thing I could ever have hoped to see, because they both strike me as things that are simultaneously very much in keeping with the future we're creating and very wrong about how we're going about it.

Electric cars aren't a new thing; the technology predates gasoline-fueled engines by a few years. Instant coffee and powdered drinks are well established. It's the precise application of these creations in these particular fashions. Keurig cups are inefficient and unsustainable and frankly make a poor cup of coffee, and Tesla cars' design and form seem less emphasized towards practicality and widespread applicability and more on unreachable luxury. It didn't feel like the future as it should be, either from fantastic leaps or organic development. It felt like what the past thought the future was going to be like.

Comments

[silailo]

I'm not a coffee aficionado, so I can't comment on the quality of Keurig coffee, but we had a Keuric machine that had the reusable filter. Our current one doesn't accommodate the filters. :( But my family seems to be moving back to drip coffee. Those stupid little cups are so expensive, and it seems some Keurigs are programmed to reject cups that aren't made specifically for them.

[lilacsigil]

It's not a surprising future, but it's not the one I wanted. :(

[petra]

I dislike the future of Keurig cups very much.

They keep saying the next generation of Teslas will be cheaper and more in line with what Americans tend to spend on cars. I don't want to go through the rigmarole of why the first ones weren't; I like your "They're not looking at the future, they're looking at Futureland" reading.